They moved into bigger premises and set up a branch network across the UK. Acquisitions followed, and the business diversified into new industries in the 1950s and 1960s. As third and fourth generations of Goodliffes joined the leadership team, the business expanded into international markets. This family connection continues unbroken to this day, with fifth-generation relatives now working for the company.

 

Frederick William Goodliffe set up The New Century Window and General Cleaning Company as a sole trader. In 1912, his eldest son, Gilbert, joined the business as a junior clerk aged 14. He was followed by his second son, Tom, in 1920 and his third son, George, in 1928. Frederick's sons were pivotal in the formation of a new company, Office Cleaning Services, in 1930. And when Frederick handed the business to them, their shared leadership pushed us into a new era of expansion and diversification.